The Willa Story

WELCOME TO THE WILLA FAMILY!

 

First and foremost, we’re sending you a virtual hug—just in case you need one! :)

We’re so glad you’re here.
Willa began in a cozy two-bedroom apartment, and we never could have imagined the incredible journey we’ve embarked on. Our heartfelt mission is to craft baby sleep solutions that help every member of the family enjoy sweet, restful sleep.

We believe in 3 things here at Willa: 
1. Sleep is possible.
2. No baby needs to "cry it out"
3. You (and your spouse) are important, we are here to support (both of) you!


    As once new parents ourselves, we completely understand the whirlwind of challenges you face—embracing postpartum changes, navigating breastfeeding, and coping with those sleepless nights. Willa was born out of our own quest for answers. We scoured books and online resources, determined to find ways to help our little ones—and ourselves—get the sleep we so desperately needed.
    Along the way, we realized something truly magical: when we reduce sleep struggles, we nurture the mental wellness of the entire family. Happy, well-rested babies create a joyful home, and that’s what we’re all about.

    As certified sleep coaches ourselves, our products are lovingly crafted with both science and comfort in mind. We’re here to partner with you in establishing healthy sleep habits for your children, ensuring they receive the restorative sleep vital for their growth. This way, you can carve out those precious moments to relax and cherish your time together as a family.
    Thank you for being a part of our Willa community! Please let us know if you have any questions! We are always here to help.

    With warmth and love,
    The Willa Family
    xx